A Model Number is Not a Product Name

sony-dpp-fp971Here are excerpts from articles about product updates that Sony and Apple announced  today:

The two new photo printers from Sony aimed at the average point-and-shoot camera owner are the (horrifically monikered) DPP-FP67 and DPP-FP97, updates on last year’s DPP-FP75 and DPP-FP95.

Apple at 8:30 a.m. Eastern is expected to revamp its entire desktop line, including the Mac Pro, while also introducing new versions of its AirPort Extreme and Time Capsule products, a leaked parts and specifications list reveals.

If you are a non-technical consumer (ok, even if you are a technical consumer) which company’s product names will you remember long enough to ask for them in a store?