Launch is Theater: Thats why EMC stuffed 26 dancers into a Mini-Cooper

Today I watched a video from an EMC press event.  I don’t usually follow the storage industry.  But thats how I learned that company introduced 43 products that range from small business to large scale storage systems.

I only watched/read/blogged because they caught attention by understanding a launch is theater–and sometimes (but not always) that means bringing in theatrics.

See Arik Hesseldahl’s write up and explanation from All Things D.