Truveo was one of the first companies to tackle the technically challenging field of universal video search. They were so successful they were quickly sold to AOL. By the time video search had become a hot area, they were deep within the AOL being used behind the scenes to power AOL Video search.Truveo and AOL jointly realized that Truveo could still be a valuable brand. While Truveo finalized a stand-alone site, Josh Weinberg created a launch plan which built the Truveo service and the Truveo brand back to leaders in video search. Walt Mossberg and Katie Boehret’s Wall Street Journal column said “Truveo takes a refreshing look at video search…” and “It stands apart from other search engines in looks and functionality.”
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