Digital Life Group has helped many companies create compelling stories for their products through Positioning and Messaging Workshops. Here are a few examples.

Truveo

Truveo was one of the first companies to tackle the technically challenging field of universal video search.  They were so successful they were quickly sold to AOL.  By the time video search had become a hot area, they were deep within the AOL being used behind the scenes to power AOL Video search.Truveo and AOL… More >>

Placebase

Placebase had developed a pay-per-transaction mapping system called PushPin LE with basic functionality similar to Google Maps and advanced functions in-line with the most advanced mapping platforms.  The company’s challenge was to compete against the free Google Maps with a paid product and to reach Web developers and others who did not traditionally see themselves… More >>