One of the reasons that Apple has become a leader in consumer electronics products is because it tends to follow one of the golden rules of selling to the public: Simplicity sells. From the earliest iPods to the iPad 2 today, Apple’s products - the devices themselves, as well as the software … [Read more...]
When a company releases a software update, whether to fix issues in an older version or to roll out new features, it should have a plan in place in case users revolt - even if that means offering a way to roll back to the old way. In recent weeks, there’s been some backlash against Facebook for … [Read more...]
Who among us has never seen - even if only in news coverage - the annual parade of animals being led into a big tent where a circus will be held over the next few days? The parade is cheesy, for sure. … [Read more...]
In my talks I always explain why lawyers should be advisers and not deciders. Lawyers can help asses risk and but they can also tend to try to keep clients from getting anywhere near risk. … [Read more...]
Today I watched a video from an EMC press event. I don't usually follow the storage industry. But thats how I learned that company introduced 43 products that range from small business to large scale storage systems. I only watched/read/blogged because they caught attention by understanding a … [Read more...]
Making a lot of noise should be saved for major announcements. Lower level announcements deserve less noise. If you try to make a lot of noise about every announcement, the major ones won't be treated that way. This morning Amazon started allowing lending of Kindle books. Some of the … [Read more...]
You can have a great product but if the entire experience around purchasing and owning the product isn't great, you're likely the fail. Such is the case with the Google Nexus One. Google introduced the phone in January of 2010 and pulled it seven months later in July of 2010. Google tried to … [Read more...]
For consumer to be satisfied with a product they typically need to happy with every aspect of dealing with product including learning about, purchasing and using that product. Just consider: Haven't we all complained at one time or another how hard a particular product was to get out of its … [Read more...]
It seems that with each passing day there is more and more technology in our daily lives. Often these products overlap, are mobile and more and more run "apps." People need a single word to refer to all of these products in one fell swoop. No one wants to say "Please be sure to turn off your … [Read more...]
In my talks I say many things that people think are too obvious to need saying. For example, I make a big point of trying to convince companies to not launch until their product is ready. You'd think that this would go without saying... Then I open the daily paper and find out that the world … [Read more...]
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