Let’s face it: first impressions are big. And when a potential customer first “meets” your product, you want it to be a positive experience. This is why I preach the importance of the shopping experience itself - both online and in a physical bricks-and-mortar storefront location. It’s … [Read more...]
"Employee grumblings about products may be an early warning sign of problems." Is one of the Product Success Principles that has not previously received a lot of attention in my blog posts and newsletters so the following are some thoughts and explanation of this idea. This principle is similar … [Read more...]
It’s a classic business misstep that even the biggest companies continue to make: Giving the customer too many choices. I’ve long been a subscriber to the business theory that less is more. It’s really quite a simple concept. If you give someone too many choices, it’s harder for them to … [Read more...]
Tomorrow I will be attending Jason Calacanis' LAUNCH Festival event to observe how the companies on stage and in the demo pit are launching. Often I find companies presenting at these conferences actually use them to "announce" their products and call it a launch even though the products are not … [Read more...]
Isn't it time for our industry to stop using booth babes once and for all? There used to be an annual tradition around Comdex--Every year, a week or two after Comdex (and then later CES) InfoWorld or Computerworld would write an editorial complaining about the use of "booth babes." at the … [Read more...]
Our New Product Success Deck Offers 50 Principles for a Better Launch, More Successful Product, and Happier Customers I'm happy to let you know that today we announced the publication of our Product Success Deck. The card deck teaches any company--startup or established--how to turn technologies … [Read more...]
There’s a lot that goes into making and launching a great consumer technology product, far more than just an affordable price tag, an attractive look-and-feel or even a great product. In fact, it’s the whole experience surrounding that product - from the moment a customer begins the … [Read more...]
I'd bet that most people outside the industry (and even some within) don't know much about the Consumer Electronics Association (CEA) and if they do know anything they probably know it for their annual trade show, the Consumer Electronics Show or better known as CES. Also, few outside of … [Read more...]
This is a tale of two Silicon Valley startups that chose late October - just one month before the kickoff of the biggest shopping season of the year - to launch their new products. The first company is Lytro, which announced an ultrasmall camera of the same name that utilizes light-field … [Read more...]
Very shortly my "Product Success Deck" cards will be out and two of the most important cards are #12: "It’s not that problems won’t arise, it’s how you rise to the occasion when they do" and #13: "Support is brand and relationship building not a cost center." Clearly from what happened this … [Read more...]
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