Customer experience is the accumulation of every experience a consumer has with a company or product — from the moment they first hear of it, through information gathering, shopping, purchase, delivery, unpacking, setup, learning, first use, ongoing user updates and finally recommendation, repurchase and/or disposal. Great Customer experiences don’t just happen…they are carefully designed.

“Without a great Customer Experience, even the most innovative or exciting product is destined to fail”

– Josh Weinberg


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