Placebase had developed a pay-per-transaction mapping system called PushPin LE with basic functionality similar to Google Maps and advanced functions in-line with the most advanced mapping platforms. The company’s challenge was to compete against the free Google Maps with a paid product and to reach Web developers and others who did not traditionally see themselves… More >>
Helping Companies Develop, Market and Promote Engaging Customer Experiences
Customer experience is the accumulation of every experience a consumer has with a company or product — from the moment they first hear of it, through information gathering, shopping, purchase, delivery, unpacking, setup, learning, first use, ongoing user updates and finally recommendation, repurchase and/or disposal. Great Customer experiences don’t just happen…they are carefully designed.
“Without a great Customer Experience, even the most innovative or exciting product is destined to fail”
– Josh Weinberg
Get our 50 Principles for a Successful Customer Experience, a quick reference card deck that reveals best practices (and some simple exercises) to help you and your team develop and launch exceptional products. Subscribe below to get your free deck.More >>